Alliance Kitchen
Pizza Forno
The Forks USA
Must
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Authentic Culinary Quality
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Nutritional Compliance
Should
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Process Transparency (Builds Trust)
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User Customization
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End-to-End Sensory Engagement
Could
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Fully Autonomous Logistics
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Communal Seating Layouts
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Optimized Wait Times
Athenian Eats
September 2024- December 2024 | Team: Obi Ponte, Arushi Agrawal
The Challenge: Redefine the quick-service restaurant by merging systemic automation with sensory immersion.
The Impact (User Research) We tested the sensory and narrative elements with 40+ users.
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86% reported increased Trust due to process transparency. (N=28)
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83% were positively impacted by the Scent Immersion. (N=42)
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80% formed an Emotional Attachment to the brand narrative. (N=42)
The Solution:
A quick-service dining system that uses automation to elevate the human experience. By offloading logistics (conveyors, dispensers) to technology, we freed the chef to focus on culinary artistry and narrative, proving that automation can amplify, rather than replace, emotional connection.
